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Keywords: Escalation of commitment
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Journal Articles
Journal of Entrepreneurship in Emerging Economies (2023) 15 (3): 497–515.
Published: 24 December 2021
... and overoptimism at the expense of other possibly influential biases, which could influence entrepreneurial decisions. Thus, to address this serious research gap, this paper aims to explore four of the less-researched biases of escalation of commitment, the illusion of control, confirmation and the belief...
Journal Articles
Journal of Entrepreneurship in Emerging Economies (2021) 13 (2): 213–230.
Published: 29 May 2020
...Pouria Nouri Purpose Escalation of commitment is one of the most important decision-making biases among entrepreneurs and may deprive them of valuable resources and even result in their eventual failure. Many entrepreneurs become escalated to their ongoing plans by allocating more resources, even...

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