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Keywords: Franchise
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Journal Articles
Journal of Entrepreneurship in Emerging Economies (2023) 15 (1): 183–211.
Published: 20 October 2021
...Gowsia Bashir; Natasha Saqib Purpose This study aims to examine franchising from an entrepreneurial perspective. The study investigates the extent to which franchisees exhibit entrepreneurial characteristics and various aspects of franchise development. Design/methodology/approach...
