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Keywords: Franchise chains
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Journal Articles
How do ESG factors influence the internationalization of Brazilian franchise chains? A comparative study of developed and emerging economies
Available to Purchase
Journal of Entrepreneurship in Emerging Economies 1–34.
Published: 23 June 2026
...Rosmary Cardoso Saad; Pedro Lucas de Resende Melo; Thelma Valéria Rocha Rodrigues Purpose This study aims to investigate how ESG (environmental, social and governance) practices influence the internationalization of Brazilian franchise chains by comparing developed and emerging economies...
Journal Articles
Franchisor support and brand value empowerment of micro-franchisees: a Brazilian market perspective
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Journal of Entrepreneurship in Emerging Economies (2022) 14 (4): 616–642.
Published: 12 August 2021
...Pedro Lucas de Resende Melo; Julio Araújo Carneiro-da-Cunha; Renato Telles Purpose The purpose of this paper is to understand the relationship between franchisee support and brand value in micro-franchise chains. This study aims to understand the importance of value delivery in support...
