...Gowsia Bashir; Natasha Saqib Purpose This study aims to examine franchising from an entrepreneurial perspective. The study investigates the extent to which franchisees exhibit entrepreneurial characteristics and various aspects of franchise development. Design/methodology/approach...

...Mohd Hizam-Hanafiah; Jun Li Purpose – This study aims to investigate the extent to which franchisees are satisfied with the attainment of their personal goals in business. Although franchising continues to be exploited in the business sector, research and studies of franchising were scarcely...