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Keywords: Frugal mindset
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Journal Articles
The mediating role of bricolage in fostering awareness of potential returns among Base of the Pyramid entrepreneurs
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Journal of Entrepreneurship in Emerging Economies (2026) 18 (3): 896–928.
Published: 05 February 2026
.... This proposed model and hypotheses were tested using data obtained from a sample of 129 BoP entrepreneurs. Findings The results indicate that bricolage fully mediates the relationship between frugal mindset, and awareness of potential returns, while partially mediates the relationship between persuasion...
