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Keywords: Heuristics
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Journal Articles
Journal of Entrepreneurship in Emerging Economies (2023) 15 (6): 1354–1372.
Published: 27 April 2022
...Mohamad Hjeij Purpose This study aims to explore the heuristics applied by tech entrepreneurs in the Middle East during the opportunity evaluation process. Design/methodology/approach A multiple case-based methodology was applied, which consisted of semi-structured interviews...
Journal Articles
Journal of Entrepreneurship in Emerging Economies (2020) 12 (3): 357–375.
Published: 04 December 2019
...Pouria Nouri; Abdollah AhmadiKafeshani Purpose Although heuristics and biases seal the fate of entrepreneurial enterprises by directly influencing entrepreneurs’ decisions, previous studies have ignored the role of gender in this regard by considering female and male entrepreneurs homogeneous...
