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Keywords: ISM
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Journal Articles
Why small business owners get demotivated? Modeling “unwillingness to grow” using ISM approach
Available to Purchase
Journal of Entrepreneurship in Emerging Economies (2025) 17 (3): 573–601.
Published: 28 August 2024
.... The interrelationships among the filtered variables have been done using interpretive structural modeling (ISM) and MICMAC analysis was done to determine the importance of each factor in influencing “unwillingness to grow.” Findings In total, 30 personal attributes were identified from previous literature, out...
