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Keywords: Impression management
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Journal Articles
Balancing roles: how female entrepreneurs’ self-promotion shapes spousal support and business growth
Journal of Entrepreneurship in Emerging Economies (2026) 18 (2): 430–450.
Published: 22 December 2025
... a novel contribution by demonstrating that the effectiveness of self-promotion in securing spousal support depends on the fulfillment of traditional role expectations. It also advances research on impression management in female entrepreneurship and underscores the importance of aligning entrepreneurial...
