Keywords: Innovative approach
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Journal Articles
Journal of Entrepreneurship in Emerging Economies (2024) 16 (3): 576–601.
Published: 20 September 2022
...S. Meera; A. Vinodan Purpose This study aims to examine individual-specific market orientation as an innovative approach and its relationship with marketing skills among artisan entrepreneurs in India. Design/methodology/approach The study adopted an in-depth interview to explore variables...

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