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Keywords: Institutionally embedded
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Journal Articles
The rising appeal of creative industry for women entrepreneurs: an exploratory study of rural Khyber Pakhtunkhwa
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Journal of Entrepreneurship in Emerging Economies (2025) 17 (4): 1041–1059.
Published: 28 January 2025
...Hina Haram; Madiha Gohar; Ayesha Abrar Purpose The current research study aims to explore the rising appeal of creative industry for institutionally embedded women entrepreneurs of rural Khyber Pakhtunkhwa. Design/methodology/approach A qualitative research methodology is adopted to conduct...
