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Keywords: Investment cycle
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Journal Articles
Breno Souza dos Santos, Luiz Guilherme Rodrigues Antunes, Roberto Flores Falcão, Leonardo Fabris Lugoboni
Journal of Entrepreneurship in Emerging Economies (2026) 18 (4): 1269–1291.
Published: 12 May 2026
... not capture the rapid evolution of innovative businesses, requiring continuous adjustments to reflect changes in business models and competitive environments (Read et al., 2009 ; Antunes et al., 2022). Thus, adapting KPI throughout the investment cycle is critical for startup...
