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Keywords: KPI
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Journal Articles
Breno Souza dos Santos, Luiz Guilherme Rodrigues Antunes, Roberto Flores Falcão, Leonardo Fabris Lugoboni
Journal of Entrepreneurship in Emerging Economies (2026) 18 (4): 1269–1291.
Published: 12 May 2026
... in an emerging economy. It provides novel insights into how ventures dynamically configure their PMS under conditions of uncertainty and limited resources, and challenges dominant assumptions of KPI standardisation. Another fundamental aspect of startup performance measurement is the influence of external...
