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Keywords: Live streaming market
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Journal Articles
Journal of Entrepreneurship in Emerging Economies (2023) 15 (2): 278–300.
Published: 17 November 2021
... at: 13760653@student.uts.edu.au 16 08 2021 15 10 2021 27 10 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Ethnic minority group Live streaming market Online-startup China’s tight cultural ecosystem COM-B behaviour changing...
