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Keywords: Live streaming platform
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Journal Articles
Journal of Entrepreneurship in Emerging Economies (2025) 17 (3): 650–671.
Published: 19 July 2024
...Lifu Li; Kyeong Kang; Yafei Feng Purpose This paper aims to explore the effects of parents’ support factors on Chinese university students’ digital entrepreneurship motivation on live streaming platforms. Based on the Social support theory, this study divides influencing factors into emotional...
Journal Articles
Journal of Entrepreneurship in Emerging Economies (2023) 15 (3): 566–588.
Published: 07 December 2021
...Lifu Li; Kyeong Kang; Osama Sohaib Purpose This study aims to present the Chinese entrepreneurial environment and explore Chinese tertiary students’ online-startup motivation on live streaming platforms. Based on the COM-B behaviour changing theory, this paper discovers various influencing factors...
