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1-7 of 7
Keywords: Market orientation
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Journal Articles
Transformational entrepreneurship in Low-Innovation sectors of least developed countries: is entrepreneurial orientation enough, and is market orientation needed?
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Journal of Entrepreneurship in Emerging Economies (2026) 18 (2): 345–370.
Published: 31 October 2025
... enterprises (SMEs) from an African LDC . Data analysis was performed using partial least squares-structural equation modeling. Findings The study confirmed that in the context of poverty, EO does not lead directly to TE . Market orientation ( MO ) was not significant in translating EO into great...
Journal Articles
The art of forming a partnership in an entrepreneurial world: the Brazilian case
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Journal of Entrepreneurship in Emerging Economies (2023) 15 (5): 1004–1027.
Published: 27 January 2022
...Antonio Benedito de Oliveira Junior; Mauro Jose De Oliveira Purpose This study aims to design and empirically test a model where autonomy affects partnership (PT) and entrepreneurial orientation (EO), which in turn improves competitive aggressiveness (CA), market orientation (MO) and PT; to verify...
Journal Articles
Is entrepreneurship enough to achieve superior performance in SMEs in emerging countries? Multiple mediation of market orientation and marketing capabilities
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Journal of Entrepreneurship in Emerging Economies (2023) 15 (5): 945–966.
Published: 27 January 2022
...Martha Lucia Cruz Rincon; Martha Lucia Agredo Diaz; Raquel Castro Puente Purpose The purpose of this paper is to analyze the multiple mediation role of both market orientation (MO) and marketing capabilities (MC) in the relationship between entrepreneurial orientation (EO) and performance (OP...
Journal Articles
Entrepreneurial orientation, market orientation and opportunity exploitation in driving business performance: moderating effect of interfunctional coordination
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Journal of Entrepreneurship in Emerging Economies (2023) 15 (3): 538–565.
Published: 04 January 2022
...Rose Boitumelo Mathafena; Jabulile Msimango-Galawe Purpose The study aims to investigate the extent to which interfunctional coordination (IFC) moderates the relationship between entrepreneurial orientation (EO), market orientation (MO) and organisational opportunity exploitation (OE) and business...
Journal Articles
Connecting the dots: The relationship among intra-organizational environment, entrepreneurial orientation, market orientation and organizational performance
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Journal of Entrepreneurship in Emerging Economies (2019) 11 (1): 2–21.
Published: 22 October 2018
...A.A. Mahrous; M.A. Genedy Purpose This paper aims to identify the intra-organizational environment factors that affect entrepreneurial orientation (EO) and examine the mediating role of market orientation (MO) in the relationship between and organizational performance. Design/methodology...
Journal Articles
The new round of reform of state-owned enterprises
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Journal of Entrepreneurship in Emerging Economies (2015) 7 (1): 55–66.
Published: 02 March 2015
.... Weidong Yang can be contacted at: jhunywd@yahoo.com © Emerald Group Publishing Limited 2015 Market orientation Chinese entrepreneurship Economic reform China’s economic reform has been undertaken for 35 years. Throughout this period, the issue of state-owned enterprise (SOE) reform...
Journal Articles
An empirical study of entrepreneurial orientation and degree of internationalization of small and medium‐sized Chinese manufacturing enterprises
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Journal of Chinese Entrepreneurship (2010) 2 (1): 53–75.
Published: 02 March 2010
... Lan can be contacted at: nklqx@sohu.com © Emerald Group Publishing Limited 2010 China Entrepreneurialism Market orientation Manufacturing industries Small to medium‐sized enterprises Globalization Economic globalization and internationalization of small and medium‐sized...
