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Keywords: Market-driving capability
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Journal Articles
Journal of Entrepreneurship in Emerging Economies (2026) 18 (3): 735–765.
Published: 22 January 2026
...Wilopo Wilopo; Inggang Perwangsa Nuralam; Abdullah Said; Wirawan Dony Dahana Purpose This study examines the relationship between strategic agility, marketing agility and market-driving capability in enhancing small and medium enterprise ( SME ) performance in emerging markets. Given the high...
