...Mridula Gungaphul; Mehraz Boolaky Purpose The purpose of this paper is to explore the importance that successful entrepreneurs in Mauritius attach to marketing in operating their business and how marketing is actually practised or is prevalent in their enterprises. Design/methodology/approach...

...Karen Yuan Wang; Richard Li‐Hua; Er‐Ming Xu Purpose Focusing on entrepreneurship in China's emerging economy, this paper aims to explore the extent to which the human capital and social capital of Chinese entrepreneurs facilitates their acquisition of tacit marketing knowledge. Design...