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1-4 of 4
Keywords: Marketing capabilities
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Journal Articles
Journal of Entrepreneurship in Emerging Economies (2026) 18 (2): 345–370.
Published: 31 October 2025
... entrepreneurial outcomes. In contrast, marketing capabilities ( MC ) are critical to translate EO into TE . Furthermore, contrary to expectations, the entrepreneur’s sex is not found to affect the relationship between EO and TE in LDCs. Originality/value This study focuses on individual-level factors...
Journal Articles
Journal of Entrepreneurship in Emerging Economies (2025) 17 (2): 177–214.
Published: 12 December 2023
... to the growth and survival of new ventures. This empirical study aims to deepen the understanding of the relationship between EO and performance of new venture logistics firms in Nigeria. It further explores the contingent effects of social capital and marketing capabilities on the hypothesised direct...
Journal Articles
Journal of Entrepreneurship in Emerging Economies (2023) 15 (5): 945–966.
Published: 27 January 2022
...Martha Lucia Cruz Rincon; Martha Lucia Agredo Diaz; Raquel Castro Puente Purpose The purpose of this paper is to analyze the multiple mediation role of both market orientation (MO) and marketing capabilities (MC) in the relationship between entrepreneurial orientation (EO) and performance (OP...
Journal Articles
Perengki Susanto, Mohammad Enamul Hoque, Najeeb Ullah Shah, Andel Hopi Candra, Nik Mohd Hazrul Nik Hashim, Nor Liza Abdullah
Journal of Entrepreneurship in Emerging Economies (2023) 15 (2): 379–403.
Published: 30 November 2021
... their performance in a highly competitive environment. Thus, this study aims to re-examine the effect of SMEs’ entrepreneurial orientation (EO) on firms’ performance during the COVID-19. This study has also studied the moderating role of social media usage and the mediating role of marketing capabilities and social...
