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Keywords: Mental models
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Journal Articles
Journal of Entrepreneurship in Emerging Economies (2026) 18 (1): 266–291.
Published: 05 November 2025
...Gustavo Behling; Fernando César Lenzi; Carlos Ricardo Rossetto Purpose This study aims to explore how entrepreneurs’ mental models shape the opportunity actualization process. Specifically, it seeks to identify the cognitive elements embedded in mental models that influence the transformation...
