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Keywords: Multiple mediation
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Journal Articles
Do knowledge and personality traits influence women entrepreneurs’ e-commerce venture? Testing on the multiple mediation model
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Journal of Entrepreneurship in Emerging Economies (2024) 16 (1): 231–256.
Published: 18 October 2023
... and agendas. Efforts and tenacity in a consecutive e-commerce business require innumerable tactics since the business ecosystem has become more challenging and complex. Therefore, this study aims to identify the multiple mediation influence of the need for achievement and locus of control towards...
