Keywords: Online-startup
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Journal Articles
Journal of Entrepreneurship in Emerging Economies (2023) 15 (2): 278–300.
Published: 17 November 2021
...Lifu Li; Kyeong Kang Purpose Although most Chinese ethnic minority groups (EMGs) hold conservative thinking to online-startups, the new entrepreneurial model is booming on live streaming platforms. In China’s tight cultural ecosystem, the tight cultural control would lead EMG entrepreneurs to keep...

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