...–intangible resource division Liberal and conservative thinking Online-startup motivation Finally, the rest of the paper is structured as follows. Firstly, the prior literature related to online-startup thinking and family support factors is reviewed, and theoretical foundations, including...

...Lifu Li; Kyeong Kang; Osama Sohaib Purpose This study aims to present the Chinese entrepreneurial environment and explore Chinese tertiary students’ online-startup motivation on live streaming platforms. Based on the COM-B behaviour changing theory, this paper discovers various influencing factors...