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Keywords: Online-startup motivation
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Journal Articles
Journal of Entrepreneurship in Emerging Economies (2025) 17 (2): 215–238.
Published: 19 December 2023
...–intangible resource division Liberal and conservative thinking Online-startup motivation Financial capital needed for developing business positively influences the success of Chinese college students’ entrepreneurship, which has been identified by prior studies (Zhao et al., 2020...
Journal Articles
Journal of Entrepreneurship in Emerging Economies (2023) 15 (3): 566–588.
Published: 07 December 2021
...Lifu Li; Kyeong Kang; Osama Sohaib Purpose This study aims to present the Chinese entrepreneurial environment and explore Chinese tertiary students’ online-startup motivation on live streaming platforms. Based on the COM-B behaviour changing theory, this paper discovers various influencing factors...
