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Keywords: Opportunity evaluation
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Journal Articles
Journal of Entrepreneurship in Emerging Economies (2023) 15 (6): 1354–1372.
Published: 27 April 2022
...Mohamad Hjeij Purpose This study aims to explore the heuristics applied by tech entrepreneurs in the Middle East during the opportunity evaluation process. Design/methodology/approach A multiple case-based methodology was applied, which consisted of semi-structured interviews...
