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Keywords: PLS-SEM
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Journal Articles
Driving the twin transition in emerging markets: the mediating role of strategic management in the digital adoption–green nexus
Available to PurchaseCristian Sáenz-De-Viteri, Jorge Manuel Campoverde-Sipión, Susana Unda-López, Lissette Juleysi Vacacela-Conforme, Luis Eduardo Solís-Granda
Journal of Entrepreneurship in Emerging Economies 1–19.
Published: 22 June 2026
...-use rights only Twin transition Digital adoption Green innovation Strategic management PLS-SEM Emerging economies The contemporary business landscape forces small and medium-sized enterprises (SMEs) in emerging economies to navigate a dual imperative known as the “Twin Transition...
Journal Articles
AI’s call: Jordan’s MSMEs answer with intent
Available to Purchase
Journal of Entrepreneurship in Emerging Economies (2025) 17 (2): 357–393.
Published: 07 May 2024
... Artificial intelligence AI adoption Artificial autonomy MSMEs in Jordan PLS-SEM IPMA Artificial intelligence (AI) is a rapidly flourishing field of technology that has the potential to reshape various aspects of human life, such as health, education, entertainment and entrepreneurship (Dwivedi...
