.... Findings The results suggest that the key determinants of influencer-mompreneurs’ success from their followers’ perspectives depend on their personal traits and their shared content. This is consistent with previous theories and models. In particular, source credibility theory and Ducoffe’s model...

... Personal traits Entrepreneurship education has become increasingly popular in higher education in China, as the countrywide implementation of the “mass entrepreneurship and innovation” policy (Wu, 2018). Under this social situation, the following question is particularly significant: How can...