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Keywords: Push-and-pull theory
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Journal Articles
Journal of Entrepreneurship in Emerging Economies (2026) 18 (4): 1246–1268.
Published: 24 March 2026
... © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Ethnic minority group Live streaming economy Digital entrepreneurial motivation Push-and-pull theory Social and cultural background Unlike the ethnic majority, individuals from ethnic...
