...Hina Haram; Madiha Gohar; Ayesha Abrar Purpose The current research study aims to explore the rising appeal of creative industry for institutionally embedded women entrepreneurs of rural Khyber Pakhtunkhwa. Design/methodology/approach A qualitative research methodology is adopted to conduct...

... in an emerging economy. Design/methodology/approach The authors adopt a retrospective qualitative approach by interviewing 37 Malaysian micro and small business owners. Then, multidimensional scaling is used to examine the interactions between the identified factors. Findings The authors find that social...