...., 2018 ; Olanrewaju et al., 2020 ; Stephens and Miller, 2023). Digital entrepreneur India Interpretive phenomenological approach Qualitative research Social media Youtube Among the different SM platforms, YouTube is a hybrid medium, and there is a convergence between audio...

... a qualitative research approach based on multiple case studies. Responses were sourced from owners, employees, suppliers, the community and customers of sustainable entrepreneurial firms. Data collection methods included in-depth interviews, document reviews and observations. The Gioia analytical approach...

... Process model Qualitative research India Research on women entrepreneurship is more than three decades old and initially originated in the western countries (Hisrich and O’Brien, 1981). Recently, researchers have also paid attention to female entrepreneurship in the non-western contexts (Hughes...