..., instrumental, informational and appraisal aspects. Meanwhile, considering the impact of China’s regional differences, the paper refers to the Regional difference theory and performs a multi-group analysis to assess the differences based on Chinese university students’ regional backgrounds. Design...

... the environmental opportunity, personal capability and personal attitude units, the partial least squares path modelling and variance-based structural equation modelling have been applied on the SmartPLS. Meanwhile, this study considers the regional difference between China’s developed and less-developed regions...