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Keywords: Relationship marketing
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Journal Articles
Entrepreneurship and marketing: an exploratory study in Mauritius
Available to Purchase
Journal of Chinese Entrepreneurship (2009) 1 (3): 209–226.
Published: 23 October 2009
... owners appear to give marketing a low priority compared to the other functions of their business and often consider marketing to be exclusively for larger firms. © Emerald Group Publishing Limited 2009 Entrepreneurialism Relationship marketing Networking Marketing Mauritius Over...
