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Keywords: SME retailers
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Journal Articles
Journal of Entrepreneurship in Emerging Economies (2021) 13 (4): 588–605.
Published: 27 May 2021
...Muhammad Talha Salam; Hamza Imtiaz; Muhammad Burhan Purpose During the COVID-19 crisis, diversified attitudes and behaviors of structural equation modeling (SME) retailers were observed in using social media marketing that could have helped mitigate the adverse effects of this crisis on businesses...
