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Keywords: Sales
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Journal Articles
Sales growth of Chinese private owned enterprises (POEs): an exploratory analysis
Available to Purchase
Journal of Chinese Entrepreneurship (2013) 5 (2): 104–121.
Published: 30 May 2013
... with sales growth, but measures of founder motivation did correlate with sales growth. While the results for company characteristics were also weak, most of the factors related to company governance, strategy, competitive advantage, and stakeholder trust all showed significant correlations with the POE's...
Journal Articles
The Cashmere Collection: launching a new brand
Available to Purchase
Journal of Chinese Entrepreneurship (2008) 1 (1): 65–74.
Published: 26 September 2008
... Mongolia, China, this small firm has enjoyed significant success by designing a line of clothing that is colorful, sexy, and distinctive, while also executing a sales and marketing strategy that has increased their brands awareness, and consequently, their sales to some top tier retailers in Europe...
