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Keywords: Social media marketing
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Journal Articles
Journal of Entrepreneurship in Emerging Economies (2024) 16 (6): 1611–1633.
Published: 14 August 2023
... this study could be helpful for the government sector responsible for the competency development of SMEs to offer a development program that might enable entrepreneurial firms to develop social media marketing competencies and enhance their potential to be successful in the digital transformation...
Journal Articles
Journal of Entrepreneurship in Emerging Economies (2021) 13 (4): 588–605.
Published: 27 May 2021
...Muhammad Talha Salam; Hamza Imtiaz; Muhammad Burhan Purpose During the COVID-19 crisis, diversified attitudes and behaviors of structural equation modeling (SME) retailers were observed in using social media marketing that could have helped mitigate the adverse effects of this crisis on businesses...
