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Keywords: Spousal support
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Journal Articles
Balancing roles: how female entrepreneurs’ self-promotion shapes spousal support and business growth
Journal of Entrepreneurship in Emerging Economies (2026) 18 (2): 430–450.
Published: 22 December 2025
...Theresa U. Zimmer; Cornelius J. König; Nida ul H. Bajwa; Muhammad Shehryar Shahid Purpose This study aims to investigate how female entrepreneurs navigate gender-specific barriers to secure critical support from stakeholders, particularly spousal support, which is vital for business success...
