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Keywords: Standardization
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Journal Articles
Journal of Entrepreneurship in Emerging Economies (2021) 13 (2): 231–253.
Published: 11 June 2020
... a definite paucity of standardized tools to measure SEO. This indeed is a serious gap in SE literature, which is intended to be filled in by the present work. The objective of the study is thus “To construct and validate a tool to measure SEO.” Before discussing SEO, it is pertinent to have a discussion...
