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1-3 of 3
Keywords: Technology acceptance model
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Journal Articles
Journal of Entrepreneurship in Emerging Economies (2024) 16 (6): 1903–1930.
Published: 14 November 2023
...-savvy generations. This study aims to pioneer a fusion of the technology acceptance model (TAM) and the theory of planned behavior (TPB), bridging the gap in research. Design/methodology/approach In this bold quantitative quest, business administration students became fearless participants, engaging...
Journal Articles
Journal of Entrepreneurship in Emerging Economies (2021) 13 (4): 588–605.
Published: 27 May 2021
... Licensed re-use rights only SME retailers Social media marketing Technology acceptance model COVID-19 Crisis management A mandatory lockdown in the aftermath of COVID-19 pandemic proved to be both unprecedented and magnanimous for businesses and public life. Previously unheard terms...
Journal Articles
Journal of Entrepreneurship in Emerging Economies (2014) 6 (1): 53–71.
Published: 25 February 2014
... that may rely on the development of skills. As compared to the technology acceptance model, the theory of planned behaviour emphasises the role of subjective norms in affecting a person's perception that relevant groups or people think they should perform a behavior (Fishbein and Ajzen, 1975). Subjective...
