... on in-depth interviews with 30 entrepreneurs currently living and working in the United Arab Emirates (UAE). When selecting the interviewees, the authors used purposeful sampling to ensure a diverse sample of interviewees with respect to nationality, age, gender and the nature of their business. Findings...

... Publishing Limited Licensed re-use rights only United Arab Emirates Adoption Social media Small- and medium-sized enterprises TOE model Information technology (IT), and particularly the use of social media to manage business processes, may enable organizations to perform better...