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Keywords: Virtual reality
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Journal Articles
Turning digital technology to immersive marketing strategy: a strategic perspective on flexibility, agility and adaptability for businesses
Available to Purchase
Journal of Entrepreneurship in Emerging Economies (2024) 16 (3): 742–766.
Published: 15 November 2022
.... Immersive marketing technology Augmented reality Virtual reality Mixed reality Business flexibility Market Economy Immersive technology is defined as the concept of transforming real-world situations into semivirtual or fully virtual (synthetic) worlds for the purpose of enhancing the immersive...
