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Journal Articles
Journal of Entrepreneurship in Emerging Economies (2025) 17 (4): 905–927.
Published: 19 December 2024
... to explore the transformation of one such digital entrepreneurial cohort: Food YouTubers (YTs), who have metamorphosed from being mere content creators to entrepreneurs in the context of an emerging economy. Design/methodology/approach The authors invoke a qualitative interpretive phenomenological...
