...Martin Jones Purpose The purpose of this paper is to explore the intersection of generative artificial intelligence (AI), data collection and consumer privacy, highlighting ethical tensions in AI-driven advertising. This study examines key challenges, including data mining in smart devices...

...Michael Nii Laryeafio; Omoruyi Courage Ogbewe Purpose Qualitative research that involves the use of human participants calls for the need to protect those participants to give their honest view during data collection. This is an important part of every primary data collection in qualitative...