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Keywords: Market strategy
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Journal Articles
Journal of Ethics in
Entrepreneurship and Technology (2024) 4 (1): 7–25.
Published: 24 June 2024
... consistent partial least squares structural equation modeling on a data set of 202 US-based small, medium, and large manufacturing and service firms. Findings SNMS is positively related to good standing with stakeholders but negatively related to CFP. By contrast, a higher market strategy (MS...
