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Keywords: Neuromarketing
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Journal Articles
Journal of Ethics in
Entrepreneurship and Technology (2025) 5 (1): 116–120.
Published: 22 May 2025
...Andrew Robert Thomas Purpose This paper aims to examine the past decade of the relationship between ethics and neuromarketing. While neuromarketing is increasingly used in an ever-greater area of applications, the discussion around ethics is infrequently discussed. Design/methodology/approach...
