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Keywords: Social nonmarket strategy
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Journal Articles
Journal of Ethics in
Entrepreneurship and Technology (2024) 4 (1): 7–25.
Published: 24 June 2024
...James D. Doyle; John A. Parnell Purpose Firms are advocating for social change to a growing extent, but the performance implications of corporate activism are not clearly understood. This study aims to introduce social nonmarket strategy (SNMS) as a goal-directed form of corporate activism...
