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Keywords: Customer segmentation
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Journal Articles
Journal of Economics, Finance and Administrative Science (2020) 25 (50): 321–337.
Published: 14 May 2020
... satisfaction. In addition, customer segmentation has been considered as the major focus in this research. Therefore, the segmentation analysis was also performed. This view goes in line with the theory of market segmentation regarding the importance of analyzing consumer characteristics (Kotler and Keller...

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