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Keywords: Decoy effect
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Journal Articles
Bruno Uekane Okumura, Tabajara Pimenta Júnior, Márcia Mitie Durante Maemura, Luiz Eduardo Gaio, Rafael Confetti Gatsios
Journal of Economics, Finance and Administrative Science (2023) 28 (56): 335–351.
Published: 03 November 2023
...Bruno Uekane Okumura; Tabajara Pimenta Júnior; Márcia Mitie Durante Maemura; Luiz Eduardo Gaio; Rafael Confetti Gatsios Purpose This study aims to investigate the occurrence of the decoy effect in stock investment decisions based on fundamental analysis. Design/methodology/approach...
