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Keywords: L81
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Journal Articles
Journal of Economics, Finance and Administrative Science (2023) 28 (56): 319–334.
Published: 17 May 2023
...://creativecommons.org/licences/by/4.0/legalcode IMC consistency IMC interactivity IMC connectivity Omnichannel marketing M31 M37 L81 In the digital era, omnichannel marketing practices bring advantages to the company (Cui et al., 2021 ; Payne et al., 2017 ; Shi et al...
