... be contacted at: Tawseefahmad@uol.ac.in M31 L83 D91 C12 Funding statement: No funding was received for this study. The transformational shift in the hospitality industry, driven by digital disruptions, the experience economy, increased competition from the sharing economy (e.g...

...://creativecommons.org/licences/by/4.0/legalcode Product innovation Marketing management Online presence SMEs L25 M31 O32 Many studies have shown that the introduction of new products or services is paramount for the development of Small and Medium Enterprises (SMEs) (Rosli and Sidek, 2013...

... Financial performance Market performance Emerging markets M31 L25 The measurement of a firm’s market, investment and financial performance (FP) is one of the main functions of management (Choong, 2018 ; Balabonienė and Večerskienė, 2015) and serves as a key indicator of a firm’s activity...

... of this licence maybe seen at http://creativecommons.org/licences/by/4.0/legalcode IMC consistency IMC interactivity IMC connectivity Omnichannel marketing M31 M37 L81 In the digital era, omnichannel marketing practices bring advantages to the company (Cui et al., 2021 ; Payne...