.... The full terms of this licence maybe seen at Link to the terms of the CC BY 4.0 licence Relational bonds Relationship marketing Psychological ownership Engagement Hospitality industry M31 L83 D91 C12 Funding statement: No funding was received for this study...

... into online presence tools to realize the value of their products by tailoring them to their client’s needs. L25 M31 O32 Many studies have shown that the introduction of new products or services is paramount for the development of Small and Medium Enterprises (SMEs) (Rosli and Sidek, 2013...

... Financial performance Market performance Emerging markets M31 L25 The measurement of a firm’s market, investment and financial performance (FP) is one of the main functions of management (Choong, 2018 ; Balabonienė and Večerskienė, 2015) and serves as a key indicator of a firm’s activity...

...://creativecommons.org/licences/by/4.0/legalcode IMC consistency IMC interactivity IMC connectivity Omnichannel marketing M31 M37 L81 In the digital era, omnichannel marketing practices bring advantages to the company (Cui et al., 2021 ; Payne et al., 2017 ; Shi et al...