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Keywords: Market performance
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Journal Articles
Journal of Economics, Finance and Administrative Science (2024) 29 (57): 186–204.
Published: 29 February 2024
... underlines the significant impact of RM practices. It is important to notice that the effect of product development (PD) on marketing performance is mediated by competitor orientation. PD affects market and FP, whose roles vary with the return on assets (ROA). Research limitations/implications Research...
Journal Articles
Journal of Economics, Finance and Administrative Science (2020) 25 (50): 451–478.
Published: 26 October 2018
..., the impact of overconfidence on market performance was discussed. Design/methodology/approach This study used around 6,777 quarterly observations on the population of US-insured industrial and services companies over the 2006-2016 period. Ordinary least squares (OLS) regression in two panel data models...
