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Keywords: Marketing management
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Journal Articles
Journal of Economics, Finance and Administrative Science (2024) 29 (58): 246–262.
Published: 05 April 2024
...Allan Pérez-Orozco; Juan Carlos Leiva; Ronald Mora-Esquivel Purpose This study explores the mediating role of marketing management in the relationship between online presence and product innovation among Small and Medium Enterprises (SMEs). Design/methodology/approach The sample comprises 205...
