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Keywords: Marketing practices
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Journal Articles
Journal of Economics, Finance and Administrative Science (2024) 29 (57): 186–204.
Published: 29 February 2024
... The research design combines primary empirical data from 229 Russian companies, based on the Contemporary Marketing Practices (CMP) survey, and objective FP data from official statistical databases for 2008–2020 to verify the impact of RM practices on market and FP in the long term. Findings The research...
